The Breast Cancer Action Coalition announced on Thursday that it would end its breast cancer awareness week on Sunday.
Organizers of the campaign, which has helped raise $6.5 million for breast cancer research, said it was a decision that reflected a shift in focus from the group’s focus on the 2016 election.
It was a reflection of how the world is changing, they said in a statement.
We are also seeing more and more families coming forward and saying, ‘This is the time for change and I want to do something about it.’
“The campaign’s first day of action will focus on Breast Cancer Fund Day, which marks the start of a new Breast Cancer Foundation that will help women get support and access to treatments.
More than half of Americans have breast cancer, according to the Centers for Disease Control and Prevention.